Privacy Notice

1. Data controller

E-Commerce Update, the provider of WPML Smart Translate, acts as the controller of the personal data described in this notice, determining the purposes and means of processing. Contact: suporte@wpmladdon.com.

2. Data we collect and why

• Name and email — account creation, delivery of the license key, product communications. Legal basis: performance of a contract.
• Access credentials — account authentication and security. Legal basis: performance of a contract.
• License and installation data (key, site URL, addon and WordPress version, operating status) — license validation, support, and diagnostics. Legal basis: performance of a contract and legitimate interest.
• Support messages — customer service and ticket history. Legal basis: performance of a contract.
• Technical data (IP address, device identifiers, usage telemetry) — security, fraud prevention, and product improvement. Legal basis: legitimate interest.
• Marketing communications, where applicable — sending product updates. Legal basis: consent, revocable at any time.

Payment data (card details, billing address, tax information) is collected and processed directly by Paddle, our Merchant of Record; we do not receive or store your card data.

3. Who we share data with

• Service providers (processors): hosting, database, authentication, analytics, and support tools.
• Paddle.com (Merchant of Record): product sales, subscription management, payments, tax compliance, and invoicing.
• Translation providers chosen by you (Google Translate, Anthropic, OpenAI, DeepSeek, OpenRouter, DeepInfra), which receive the content submitted for translation.
• Professional advisors: legal and accounting.
• Authorities, when required by law or court order.

We do not sell personal data.

4. International transfers

Some providers are located outside your country. In such cases, we adopt appropriate safeguards, such as standard contractual clauses or adequacy decisions.

5. Retention

We retain account, license, and installation data for as long as the contractual relationship lasts and for up to 5 years after termination, to comply with legal, tax, and rights-defense obligations. After that, data is deleted or anonymized. Support records are kept for up to 3 years.

6. Your rights

You may request confirmation of processing, access, correction, anonymization or deletion, portability, information about sharing, restriction of and objection to processing, and may withdraw consent at any time. We will respond within 30 days at suporte@wpmladdon.com. You may also file a complaint with the competent data protection authority in your jurisdiction.

7. Security

We apply appropriate technical and organizational measures, including encryption in transit, role-based access control, password policies, and audit logging in administrative areas.

8. Cookies

We use essential cookies for authentication and session security, without which the site does not function. Analytics cookies, when used, serve only to measure aggregate usage, and marketing cookies are only activated with your consent. You can manage or delete cookies in your browser settings. Paddle's checkout may set its own cookies, in accordance with Paddle's privacy policy.

9. Changes

We may update this notice; the date of the last revision appears at the top of the page. Material changes will be communicated by email or on the site.